Customer e-mail

Take advantage of your customer e-mail

Almost all of your customers will have a personal email address. Consider creating a database using email addresses as a primary way to contact your customers. When your clients come to checkout, you could ask them if they would like to be notified of special sales on seasonal items or when new items arrive.

Avoid using a form that they will need to take and complete because many people will not take the time to complete the form. Also, avoid asking the customer to write down an email address or to fill out a form at the counter. Doing so will hold up the line, creating discontent among other customers waiting to check out.

Keep a pen and paper available to write down the email address and enter them into your database at a later time. If you only collect a few emails a day, you will have a list that could reach over a thousand of your customers by the time you have a sale or special event.

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