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Offer discounted impulse items Sometimes the oldest ideas are the best ones. Do not hesitate to consider them. In this case, you know that “save $15 on…” is a much more direct image than “save 15%.”
You also should know that the best time to sell an extra item to a customer is in the line where they will come to check out. Try experimenting with both types of discounts. Display only your discounted impulse items on or near the counter.
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