POP Displays Place

Archive for the ‘Selling’ Category

There are two types of store owners, those who care about signage and those who do not. Signs that are not well made, misleading signs, signs that have spelling errors, signs written in black felt marker and even too many signs in one area all send a negative message about the quality of your store and products.

The wide availability of desktop publishing programs and inexpensive printers should make creating attractive and professional signs a relatively simple task. When you create signs for your business, use good quality papers and uniform size acrylic sign holders.

Determine what kind of signs you need and select key components for each. The key component could be title, price, product, ideas for use. Once you have chosen the key component, you can use your desktop publishing software to create a template for each type of sign in your desktop publishing system. By using a template, you can create signs quickly and easily.
Create signs that are uniform. Choose a color theme and adhere to that color scheme throughout the entire store. Do not put too much information on signs because they are difficult to read. Keep the signs simple so that they are easy to read. Consider changing signage often so that your clients don’t get bored with your signage. Sings are the silent sales person. They are always available when customers need them. They can pass on valuable information whenever the customer needs it. They are there working in silence during each hour that your store is open.

Almost all of your customers will have a personal email address. Consider creating a database using email addresses as a primary way to contact your customers. When your clients come to checkout, you could ask them if they would like to be notified of special sales on seasonal items or when new items arrive.

Avoid using a form that they will need to take and complete because many people will not take the time to complete the form. Also, avoid asking the customer to write down an email address or to fill out a form at the counter. Doing so will hold up the line, creating discontent among other customers waiting to check out. Keep a pen and paper available to write down the email address and enter them into your database at a later time. If you only collect a few emails a day, you will have a list that could reach over a thousand of your customers by the time you have a sale or special event.